Practical guides on technical SEO, AI search, local and international SEO from the Serpevo team.https://serpevo.com/en-gbhttps://serpevo.com/insights/title-tag-length-2026/https://serpevo.com/insights/title-tag-length-2026/We measured Google’s results pages in October 2026: the fonts, where long titles and snippets are cut on desktop and mobile, and what that means for writing them.Tue, 27 Oct 2026 00:00:00 GMTContenthttps://serpevo.com/insights/uk-vs-us-seo/https://serpevo.com/insights/uk-vs-us-seo/Spelling, search behaviour, local SEO, Bing share, regulation and site structure: a practical guide to running SEO for the UK and US markets at the same time.Wed, 14 Oct 2026 00:00:00 GMTInternational SEOhttps://serpevo.com/insights/ai-search-citations/https://serpevo.com/insights/ai-search-citations/What generative engine optimisation (GEO) really involves: AI crawler access, citable content, entity consistency and off-site mentions, and how to measure it.Tue, 29 Sep 2026 00:00:00 GMTAI Searchhttps://serpevo.com/insights/technical-seo-checklist/https://serpevo.com/insights/technical-seo-checklist/A practical, prioritised technical SEO checklist covering crawling, indexing, Core Web Vitals, structured data and migrations, straight from our audit process.Tue, 08 Sep 2026 00:00:00 GMTTechnical SEOhttps://serpevo.com/insights/content-refresh-update-merge-delete/https://serpevo.com/insights/content-refresh-update-merge-delete/How to build a content inventory from Search Console, analytics and backlinks, then decide page by page whether to update, merge, delete or leave it alone.Tue, 11 Aug 2026 00:00:00 GMTContenthttps://serpevo.com/insights/core-web-vitals-for-ecommerce/https://serpevo.com/insights/core-web-vitals-for-ecommerce/Why online stores should measure and fix Core Web Vitals by template: product images and LCP, filters and INP, layout shifts, and how to prioritise the work.Tue, 14 Jul 2026 00:00:00 GMTE-commerce SEOhttps://serpevo.com/insights/log-file-analysis-crawl-budget/https://serpevo.com/insights/log-file-analysis-crawl-budget/How to collect, verify and analyse server logs to see where Googlebot spends its crawl, which URLs waste it, and the fixes that move it to pages that matter.Tue, 09 Jun 2026 00:00:00 GMTTechnical SEOhttps://serpevo.com/insights/ai-mode-and-the-future-of-the-click/https://serpevo.com/insights/ai-mode-and-the-future-of-the-click/What Google’s AI Mode is, how it differs from AI Overviews, which searches still earn clicks, and how to measure success when fewer searches reach your site.Tue, 12 May 2026 00:00:00 GMTAI Searchhttps://serpevo.com/insights/entering-the-turkish-market/https://serpevo.com/insights/entering-the-turkish-market/How UK and US brands can win Turkish search: keyword research in Turkish, the right site structure, lira pricing and taksit, KVKK, marketplaces and local PR.Tue, 14 Apr 2026 00:00:00 GMTInternational SEOhttps://serpevo.com/insights/location-pages-for-multi-location-brands/https://serpevo.com/insights/location-pages-for-multi-location-brands/How multi-location brands can build location pages that help customers and rank, without straying into doorway pages: content, structure, schema and upkeep.Tue, 10 Mar 2026 00:00:00 GMTLocal SEOhttps://serpevo.com/insights/javascript-seo-rendering/https://serpevo.com/insights/javascript-seo-rendering/How Google crawls, queues and renders JavaScript pages, what commonly breaks, which rendering strategy to choose, and how to test what Googlebot really sees.Tue, 10 Feb 2026 00:00:00 GMTTechnical SEOhttps://serpevo.com/insights/eeat-for-service-businesses/https://serpevo.com/insights/eeat-for-service-businesses/What E-E-A-T is and isn’t, and the evidence on and off your site that shows an accountancy firm, law firm, clinic, agency or trade is the real thing.Tue, 13 Jan 2026 00:00:00 GMTContenthttps://serpevo.com/insights/measuring-seo-ga4-search-console/https://serpevo.com/insights/measuring-seo-ga4-search-console/What Search Console and GA4 each measure, why their numbers never match, how to set both up properly, and what a useful monthly SEO report should contain.Tue, 09 Dec 2025 00:00:00 GMTMeasurementhttps://serpevo.com/insights/hreflang-mistakes/https://serpevo.com/insights/hreflang-mistakes/The hreflang errors that show the wrong page in the wrong country, from missing return links and invalid codes to clashing canonicals, and how to audit them.Tue, 11 Nov 2025 00:00:00 GMTInternational SEOhttps://serpevo.com/insights/bing-copilot-indexnow/https://serpevo.com/insights/bing-copilot-indexnow/Why Bing matters beyond its own results: how Copilot draws on Bing’s index, how to set up Bing Webmaster Tools and IndexNow, and how to measure the results.Tue, 14 Oct 2025 00:00:00 GMTAI Searchhttps://serpevo.com/insights/structured-data-rich-results-2025/https://serpevo.com/insights/structured-data-rich-results-2025/Which structured data types still earn rich results in 2025, what Google has restricted or retired, and how to generate, validate and monitor your JSON-LD.Tue, 09 Sep 2025 00:00:00 GMTTechnical SEOhttps://serpevo.com/insights/title-tags-and-meta-descriptions/https://serpevo.com/insights/title-tags-and-meta-descriptions/Why Google rewrites titles, a simple pattern for writing better ones, how to handle meta descriptions and templates, and how to test changes in Search Console.Tue, 12 Aug 2025 00:00:00 GMTContenthttps://serpevo.com/insights/data-led-digital-pr/https://serpevo.com/insights/data-led-digital-pr/How to turn your own data, surveys and public statistics into stories journalists cite and link to, from finding the angle to outreach and reclaiming mentions.Tue, 08 Jul 2025 00:00:00 GMTDigital PRhttps://serpevo.com/insights/topic-clusters-without-cannibalisation/https://serpevo.com/insights/topic-clusters-without-cannibalisation/How to plan a topic cluster around search intent, test intent with SERP overlap, and find and fix keyword cannibalisation using Search Console.Tue, 10 Jun 2025 00:00:00 GMTContenthttps://serpevo.com/insights/faceted-navigation-seo/https://serpevo.com/insights/faceted-navigation-seo/Filters can turn one category into thousands of URLs. How to decide which facet pages earn a place in the index, and how to keep the rest out of the crawl.Tue, 13 May 2025 00:00:00 GMTE-commerce SEOhttps://serpevo.com/insights/website-migration-without-losing-traffic/https://serpevo.com/insights/website-migration-without-losing-traffic/How to redesign, re-platform or change domain without losing organic traffic: the URL inventory, one-to-one redirects, parity checks, launch day and monitoring.Wed, 09 Apr 2025 00:00:00 GMTWeb Designhttps://serpevo.com/insights/google-business-profile-checklist/https://serpevo.com/insights/google-business-profile-checklist/How Google ranks local results, and the Business Profile checks we run for every local client: categories, service areas, reviews, citations and reporting.Wed, 12 Mar 2025 00:00:00 GMTLocal SEOhttps://serpevo.com/insights/inp-in-practice/https://serpevo.com/insights/inp-in-practice/How to find the clicks, taps and key presses that fail INP in your field data, what usually causes them, and the fixes that make pages respond quickly.Tue, 11 Feb 2025 00:00:00 GMTTechnical SEOhttps://serpevo.com/insights/seo-priorities-2025/https://serpevo.com/insights/seo-priorities-2025/Our SEO priorities for 2025, from Core Web Vitals and first-hand content to citable answers for AI search, plus what we’re doing less of and why.Tue, 14 Jan 2025 00:00:00 GMTStrategy