Healthcare & clinics
Patients research symptoms, treatments, prices and clinicians before they book, and Google holds health content to its strictest standards. We build clinic sites that show who treats people, keep every location on the map and stay within each market’s rules.
Who we work with
The searches behind a typical decision, stage by stage. The queries are examples, not search volumes.
It starts with a worry or a goal. Public health sites and large publishers often fill these results, so a clinic earns its place with clear explanations that a clinician has written or reviewed.
Next, patients compare options, recovery times and prices. Pages that say what’s included, who carries out the treatment and what it costs make the shortlist.
Then come the map pack and “near me” searches. Relevance, distance and prominence decide which three clinics appear, so categories, services and reviews matter.
Before booking, patients check the clinician and the clinic: registration, ratings and reviews on Google and on platforms such as Doctify, Healthgrades or Zocdoc.
Health is a “your money or your life” topic, and Google’s quality rater guidelines give it extra scrutiny for expertise and trust. In audits we often find treatment pages with no named author, no clinical reviewer and no date.
Name every clinician with their qualifications and registration: GMC or GDC numbers in the UK, state licences and board certification in the US. Make each one easy to check against the public register.
Google allows one Business Profile per location, plus profiles for clinicians in public-facing roles. We often find duplicate listings, keywords added to clinic names and practitioners competing with their own practice.
Patients read Google alongside Doctify in the UK and Healthgrades or Zocdoc in the US. Those profiles need the same names, services and addresses as your site, and replies must never reveal anything about a patient.
Clinics often publish near-identical pages for one treatment: implants, implant cost, implants near me. We merge them into one strong page per intent and add location pages only where there is real local detail.
Booking forms, pixels and call tracking can capture health information. We measure enquiries without sending patient details to ad platforms, and document what each tag collects.
A planning summary, not legal advice. Rules change, so check the current guidance from your regulator before you publish.
UKUnited Kingdom
USUnited States
TRTürkiye
Turkish clinics that treat patients from abroad work under two sets of rules at once. Türkiye requires a health tourism authorisation certificate and a separate, foreign-facing website or platform for this promotion, which must not target people living in Türkiye. In the UK, the CAP Code applies to paid ads that target UK consumers wherever the clinic is based, and the ASA has banned a number of ads from overseas cosmetic surgery clinics.
Crawling, indexing, Core Web Vitals and structured data, plus a check of what your forms, pixels and call tracking send to third parties. You get a prioritised fix list.
Technical SEOOne page per treatment and intent, written or reviewed by a named clinician, with credentials, review dates and each market’s rules on claims built into the brief.
Content Strategy & On-page SEOOne accurate Business Profile per clinic, profiles for public-facing clinicians, matching details on Doctify, Healthgrades or Zocdoc, and location pages with real local detail.
Local SEOFor health tourism and groups in several countries: language versions with hreflang, localised prices and aftercare pages, and ad copy checked against the target market’s rules.
International SEOBooking requests, calls and form completions by treatment and location, tracked in GA4 without passing patient details to ad platforms, and reviewed with you every month.
SEO Strategy & ManagementReports lead with enquiries and revenue, then explain the rankings and traffic behind them.
In practice
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
Client work stays confidential. On a call, we share relevant examples and, with permission, introduce you to references.
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
Read the playbookInsights
Content
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Read articleLocal SEO
How multi-location brands can build location pages that help customers and rank, without straying into doorway pages: content, structure, schema and upkeep.
Read articleInternational SEO
The hreflang errors that show the wrong page in the wrong country, from missing return links and invalid codes to clashing canonicals, and how to audit them.
Read articleWin the map pack and “near me” searches in every city you serve, from a single London clinic to 200 US locations.
Learn moreContent that earns rankings, links and citations because it’s genuinely the best answer, written by people who know your field.
Learn moreExpand across the UK, US and Türkiye without cannibalising yourself: hreflang, site structure and real localisation.
Learn moreEngineering-grade audits and fixes for crawlability, indexation, Core Web Vitals and site migrations. The foundation everything else is built on.
Learn moreFAQ
Google doesn’t require one, but its quality rater guidelines give health topics extra scrutiny and look for expertise and trust. A named clinician who writes or reviews each page, with credentials and a review date, is the clearest way to show both.
Google allows profiles for public-facing practitioners alongside the clinic’s own profile, which can help when patients search for a clinician by name. A sole practitioner working under a clinic brand should share one profile with the practice, named in the format Google sets out.
Often, with care. In the US, HIPAA stops covered providers sending patient information to vendors without the right agreement or authorisation; in the UK, cookies and personal data fall under PECR and UK GDPR. We map what each tag collects and keep booking flows and patient portals clean.
We build a request flow that asks every patient in the same way, not only the happy ones, and reply templates that never confirm treatment details. Fake or incentivised reviews break Google’s policies, and fake reviews are now banned outright in UK and US law.
Yes. We plan the separate foreign-facing site that Türkiye requires, build the English and other language versions with hreflang, and check ad copy against UK rules before it runs. We don’t give legal advice, so final wording should be confirmed with your own adviser.
No. Nobody controls Google’s rankings, and in healthcare a promise like that should worry you. We agree the measures that matter, such as appointment requests by treatment and location, and report on them honestly.
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