SEO-led Web Design & Development
A website that looks exceptional and ranks from day one.
Most redesigns lose traffic because SEO is an afterthought. Ours start with search data: the site map comes from keyword research, templates are built for Core Web Vitals and every page launches with metadata, schema and redirects in place.
Sound familiar?
- 01Your site looks dated and doesn’t reflect the quality of your business.
- 02It’s slow, hard to update and breaks on mobile.
- 03A previous redesign cost you a big share of your organic traffic.
- 04Visitors arrive but don’t convert.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
Search-led information architecture
Site maps, URL structure and navigation built from keyword research and user journeys.
Brand & UI design
Distinctive, conversion-focused design systems in Figma, from wireframes to high-fidelity prototypes.
Performance engineering
Built to pass Core Web Vitals: optimised images, minimal JavaScript, modern hosting and edge caching.
Accessibility
WCAG 2.2 AA as standard, which matters for users, for UK and US legal risk, and for search.
CMS & e-commerce builds
WordPress, Webflow, Shopify, headless CMSs, or custom Next.js and Astro builds, picked to fit your team.
Zero-loss migration
Full redirect mapping, staging QA and post-launch monitoring so your rankings come with you.
What you get
- Discovery workshop and sitemap
- Wireframes and full UI design
- Production website with CMS training
- SEO launch checklist (metadata, schema, redirects)
- 30 days of post-launch support and monitoring
How we measure success
- Lighthouse & Core Web Vitals scores
- Organic traffic retained and grown
- Conversion rate
- Page load time
- Accessibility compliance
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
In practice
Winning the map pack across every location
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
All playbooksWinning the map pack across every location
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
Read the playbookFAQ
Frequently asked questions
How long does a new website take?
Typically 6–10 weeks for a marketing site and 10–16 weeks for e-commerce or complex builds, from discovery to launch.
Which platform will you use?
The one that fits your team and goals. If marketing needs to edit freely, Webflow or WordPress. For maximum performance and flexibility, a headless or Astro/Next.js build.
Will we lose rankings when we switch?
Not if the migration is done properly. Redirect mapping, content parity and launch monitoring are built into every project.
Sectors we bring this to
Free tools for this
Insights
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