United Kingdom
SEO for the UK, from a team that lives here.
Serpevo is a UK company. We understand how British buyers search, which publications they trust and the regulation that shapes marketing here, from UK GDPR and PECR consent to ASA and CMA rules on claims and reviews.
The search landscape
The dominant search engine in the UK, including AI Overviews and AI Mode.
Bing & Copilot
A smaller but valuable share, especially on Windows desktops and in B2B.
AI assistants
ChatGPT, Perplexity and Copilot are increasingly part of research journeys.
United Kingdom
What we do differently here
British English & intent
Spelling, terminology and phrasing (“solicitor”, “estate agent”, “trainers”) that match how UK users actually search.
Local search, UK-style
Town, borough and county targeting; UK directories such as Yell, Thomson Local and Scoot; Trustpilot as a key trust signal.
Compliance built in
Cookie consent under UK GDPR and PECR, accessible design and compliant claims and reviews.
.co.uk or .com
Clear advice on domain choice and geotargeting when you serve the UK alone or alongside other countries.
Sectors we know well
- Professional services & legal
- Healthcare & dental
- E-commerce & retail
- B2B SaaS
- Property & estate agents
- Hospitality
Popular services in this market
SEO Strategy & Management
A complete, ongoing SEO programme that turns organic search into a predictable revenue channel. Strategy, execution and reporting under one roof.
Learn moreLocal SEO
Win the map pack and “near me” searches in every city you serve, from a single London clinic to 200 US locations.
Learn moreTechnical SEO
Engineering-grade audits and fixes for crawlability, indexation, Core Web Vitals and site migrations. The foundation everything else is built on.
Learn moreSEO-led Web Design & Development
Beautiful, lightning-fast websites with SEO built into the architecture, not bolted on after launch.
Learn morePlaybooks for this market
Winning the map pack across every location
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
Read the playbookRe-platforming without losing a ranking
For software companies leaving a slow CMS: a migration plan that protects pipeline, then a content and AI-search programme that grows it.
Read the playbookInsights
From the blog
International SEO
UK vs US SEO: what changes when you sell on both sides of the Atlantic
Spelling, search behaviour, local SEO, Bing share, regulation and site structure: a practical guide to running SEO for the UK and US markets at the same time.
Read articleLocal SEO
The Google Business Profile checklist we use for local clients
How Google ranks local results, and the Business Profile checks we run for every local client: categories, service areas, reviews, citations and reporting.
Read articleInternational SEO
Seven hreflang mistakes we find on international sites
The hreflang errors that show the wrong page in the wrong country, from missing return links and invalid codes to clashing canonicals, and how to audit them.
Read articleFrequently asked questions
Do you only work with London businesses?
No. We’re London-based but work with businesses across the UK, remotely and with on-site workshops when useful.
Do you invoice in pounds sterling?
Yes. UK clients are invoiced in GBP by Serpevo Ltd, with VAT applied where relevant.
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