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International SEO guides

SEO across countries and languages: hreflang, site structure, localisation, and the differences between the UK, US and Turkish markets.

2026

2 articles

International SEO

14 October 2026·6 min read

UK vs US SEO: what changes when you sell on both sides of the Atlantic

Spelling, search behaviour, local SEO, Bing share, regulation and site structure: a practical guide to running SEO for the UK and US markets at the same time.

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International SEO

14 April 2026·6 min read

Entering the Turkish market: an SEO guide for UK and US brands

How UK and US brands can win Turkish search: keyword research in Turkish, the right site structure, lira pricing and taksit, KVKK, marketplaces and local PR.

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2025

1 article

International SEO

11 November 2025·6 min read

Seven hreflang mistakes we find on international sites

The hreflang errors that show the wrong page in the wrong country, from missing return links and invalid codes to clashing canonicals, and how to audit them.

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