International SEO
One brand, many markets, every one of them ranking.
Going international multiplies both the opportunity and the ways SEO can go wrong. Having teams in three markets, we help UK and US brands enter Türkiye and Turkish brands win in the UK and US, with the right structure from day one.
Sound familiar?
- 01Your UK page ranks in the US, or the other way round.
- 02Hreflang errors fill Search Console and nobody owns them.
- 03Translated pages don’t rank because they don’t match local search behaviour.
- 04You’re unsure whether to use ccTLDs, subfolders or subdomains.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
Market opportunity analysis
Search demand, competition and SERP features compared country by country to prioritise expansion.
Domain & URL strategy
ccTLD vs. subfolder vs. subdomain decisions based on authority, resources and legal needs.
Hreflang implementation
Correct language-region annotations in HTML, headers or sitemaps, validated and monitored at scale.
Localisation
Keyword research in each language, localised content, currency, units, spelling (UK vs. US English) and cultural nuance.
Local authority
Market-specific link building and PR so each country version earns its own relevance.
Geo-targeting & UX
Language selectors and redirects that help users without hiding pages from crawlers.
What you get
- Market prioritisation report
- International architecture blueprint
- Hreflang implementation and validation
- Localised keyword maps per market
- Per-country performance dashboard
How we measure success
- Organic traffic by country
- Correct-version ranking rate
- Hreflang error count
- Leads and revenue by market
- Visibility vs. local competitors
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
In practice
Taking a Turkish brand into UK search
For Turkish manufacturers and retailers selling abroad: an international structure, real localisation and UK authority, without hurting the Turkish site.
All playbooksTaking a Turkish brand into UK search
For Turkish manufacturers and retailers selling abroad: an international structure, real localisation and UK authority, without hurting the Turkish site.
Read the playbookFAQ
Frequently asked questions
Do we need separate sites for the UK and US?
Not necessarily. If your offer, pricing or regulation differs, separate en-GB and en-US versions with hreflang usually work best. If not, one English version may be enough. We decide based on evidence.
Can you help a Turkish company sell in the UK or US?
Yes. This is one of our specialities. We combine UK-based strategy with Turkish-speaking account management.
Is machine translation good enough?
It’s a starting point at best. Search behaviour, terminology and trust signals differ by market, so pages need proper localisation to compete.
Sectors we bring this to
Free tools for this
Insights
From the blog
International SEO
UK vs US SEO: what changes when you sell on both sides of the Atlantic
Spelling, search behaviour, local SEO, Bing share, regulation and site structure: a practical guide to running SEO for the UK and US markets at the same time.
Read articleInternational SEO
Seven hreflang mistakes we find on international sites
The hreflang errors that show the wrong page in the wrong country, from missing return links and invalid codes to clashing canonicals, and how to audit them.
Read articleInternational SEO
Entering the Turkish market: an SEO guide for UK and US brands
How UK and US brands can win Turkish search: keyword research in Turkish, the right site structure, lira pricing and taksit, KVKK, marketplaces and local PR.
Read articleRelated services
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