Law firms
People look for a lawyer when something has gone wrong, and they check you carefully before they call. We build practice-area and office pages that answer their questions, show who you are and meet your regulator’s rules.
Who we work with
The searches behind a typical decision, stage by stage. The queries are examples, not search volumes.
Most searches start with what has happened, in plain words rather than legal terms.
Next come the routes, the likely cost and whether a lawyer is needed at all. Firms that publish clear prices answer these searches directly.
Then a shortlist from the map pack, legal directories and a few firm websites, compared on clarity, fees and reviews.
Before calling, many people check the firm’s name, its reviews and whether the lawyer is regulated.
Legal questions affect people’s money and lives, and Google says its systems give more weight to trust on these topics. In audits we often see unsigned guides. Name the lawyer who wrote or reviewed each page, with an SRA number or bar admission anyone can check.
In audits we often see directories such as Chambers and Partners, The Legal 500 and ReviewSolicitors (UK) or Avvo, Justia and FindLaw (US) above firm websites. Complete, consistent profiles on the ones your clients use are part of the work.
Local results weigh relevance, distance and prominence. Each office needs its own accurate Business Profile under the firm’s real name, with no added keywords, and its own reviews.
In audits we often find a divorce page, a family law page and a blog post on divorce costs all chasing the same search. We give each search one clear page and point the others to it.
Copying a practice-area page for every nearby town is what Google’s spam policies call doorway pages. A location page needs a real office or genuinely local content: the courts, the timescales, the team.
Many enquiries start with a phone call, so we track calls and forms by practice area and office. Tracking follows consent rules: PECR and UK GDPR in the UK, and the privacy laws of each US state you serve.
A planning summary, not legal advice. Rules change, so check the current guidance from your regulator before you publish.
UKUnited Kingdom
USUnited States
TRTürkiye
In England and Wales, firms offering services such as conveyancing, probate or dismissal claims must publish prices. Done well, the same page answers the “how much will it cost” searches that come before a call.
A technical audit of crawling, indexing, speed and structured data, plus a compliance pass for your market: SRA price and complaints pages, the SRA badge, disclaimers and specialist claims.
Technical SEOOne clear page per practice area, and office pages only where you have an office or something genuinely local to say. Price pages the SRA requires are written to answer searchers too.
SEO-led Web Design & DevelopmentGuides written or reviewed by named lawyers, with credentials anyone can verify and a review date. Case results and testimonials only where your rules allow them, with the qualifiers they need.
Content Strategy & On-page SEOA Business Profile for every office under your real name, consistent details across legal directories, and a review process that asks every client, not only the happy ones.
Local SEOCalls and form enquiries tracked as GA4 key events by practice area and office, with consent settings that fit your market, and monthly reports that start with enquiries.
SEO Strategy & ManagementReports lead with enquiries and revenue, then explain the rankings and traffic behind them.
In practice
For law firms and professional services competing in expensive US metros: office pages, expert-reviewed content and authority built city by city.
Client work stays confidential. On a call, we share relevant examples and, with permission, introduce you to references.
For law firms and professional services competing in expensive US metros: office pages, expert-reviewed content and authority built city by city.
Read the playbookInsights
Content
What E-E-A-T is and isn’t, and the evidence on and off your site that shows an accountancy firm, law firm, clinic, agency or trade is the real thing.
Read articleLocal SEO
How Google ranks local results, and the Business Profile checks we run for every local client: categories, service areas, reviews, citations and reporting.
Read articleMeasurement
What Search Console and GA4 each measure, why their numbers never match, how to set both up properly, and what a useful monthly SEO report should contain.
Read articleWin the map pack and “near me” searches in every city you serve, from a single London clinic to 200 US locations.
Learn moreContent that earns rankings, links and citations because it’s genuinely the best answer, written by people who know your field.
Learn moreEngineering-grade audits and fixes for crawlability, indexation, Core Web Vitals and site migrations. The foundation everything else is built on.
Learn moreBeautiful, lightning-fast websites with SEO built into the architecture, not bolted on after launch.
Learn moreFAQ
If you’re regulated by the SRA and publicise a listed service, such as residential conveyancing, uncontested probate or dismissal claims, yes: your site must show prices and service details. Every authorised firm must also publish its complaints procedure and display its SRA number and digital badge. We build these pages to be compliant and useful.
Usually, with care. In the UK, publicity must be accurate and not misleading under the SRA Code and the CAP Code. In the US, results and testimonials can mislead if they imply the same outcome for others. We add the qualifiers your rules need; the final call is yours.
Every practice area you want enquiries for, yes. Office pages only where you have a real office or genuinely local content. Copying pages town by town is what Google’s spam policies call doorway pages, and thin copies rarely help anyone.
We map each state’s rules and each metro’s competition, then build office pages with attorney bios and the details each bar requires. Some states reach into multistate sites: Florida’s rules apply to the parts about Florida services. Our multi-state playbook shows the approach.
Calls and form submissions become GA4 key events, tagged by practice area and office, and Search Console shows which searches bring people to those pages. Tracking follows the consent rules of each market you serve.
Yes, but the work is different. Türkiye’s Attorneys’ Act and the TBB advertising regulation ban advertising and techniques aimed at ranking higher, so we focus on compliant, fast and accurate websites rather than ranking campaigns. Our Turkish page explains the rules in detail.
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