AI Search Optimisation (GEO)
Be the source AI answers are built on.
Search is no longer just ten blue links. AI systems summarise, compare and recommend, and they cite sources. We make sure your brand is accessible to AI crawlers, easy to quote and consistently described across the web, then measure how often you’re cited.
Sound familiar?
- 01AI Overviews answer your customers’ questions and cite competitors instead of you.
- 02ChatGPT or Perplexity describe your brand incorrectly, or not at all.
- 03Organic clicks are falling even though rankings look stable.
- 04You don’t know whether AI crawlers can access your site.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
AI crawler access
Robots and firewall audit for OAI-SearchBot, GPTBot, PerplexityBot, Google-Extended, Bingbot and others, aligned with your content-licensing stance.
Citability optimisation
Restructure key pages so passages are self-contained, factual and quotable: definitions, statistics, comparisons and clear answers.
Entity & brand consistency
Organisation schema, sameAs links, knowledge panel signals and consistent descriptions across the profiles AI systems learn from.
Off-site mentions
Earn presence in the reviews, forums, listicles and publications that AI answers draw on for your category.
Bing & Copilot readiness
Bing Webmaster Tools, IndexNow and Bing-specific optimisation. Bing’s index powers Copilot and contributes to other AI assistants.
AI visibility tracking
Monthly measurement of brand mentions and citations across a fixed prompt set in each AI platform, benchmarked against competitors.
What you get
- AI search visibility baseline
- AI crawler access audit
- Citability rewrites for priority pages
- Entity and schema implementation
- Monthly AI share-of-voice report
How we measure success
- Citations in AI Overviews
- Brand mentions in ChatGPT, Perplexity & Copilot
- AI share of voice vs. competitors
- Referral traffic from AI platforms
- Branded search growth
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
In practice
Re-platforming without losing a ranking
For software companies leaving a slow CMS: a migration plan that protects pipeline, then a content and AI-search programme that grows it.
All playbooksRe-platforming without losing a ranking
For software companies leaving a slow CMS: a migration plan that protects pipeline, then a content and AI-search programme that grows it.
Read the playbookFAQ
Frequently asked questions
Is GEO different from SEO?
It builds on the same foundations: crawlability, quality content, authority. But it adds a focus on being quoted rather than just ranked, on entity clarity and on off-site mentions. The best results come from doing both together.
Should we block AI crawlers?
It depends on your business model. Publishers may want to restrict training crawlers; most brands benefit from allowing search-oriented AI crawlers. We’ll help you make a deliberate choice.
Do we need an llms.txt file?
It’s optional. No major AI search engine currently relies on it, and Google has said it doesn’t use it. We may add one as a low-cost extra, but it isn’t a ranking factor.
Sectors we bring this to
Free tools for this
Insights
From the blog
AI Search
How to get your brand cited in AI Overviews, ChatGPT and Perplexity
What generative engine optimisation (GEO) really involves: AI crawler access, citable content, entity consistency and off-site mentions, and how to measure it.
Read articleAI Search
AI Mode and the future of the click: what still earns a visit
What Google’s AI Mode is, how it differs from AI Overviews, which searches still earn clicks, and how to measure success when fewer searches reach your site.
Read articleAI Search
Bing, Copilot and IndexNow: the search engine most SEO plans forget
Why Bing matters beyond its own results: how Copilot draws on Bing’s index, how to set up Bing Webmaster Tools and IndexNow, and how to measure the results.
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