Real estate
Rightmove, Zoopla and Zillow will keep winning generic listing searches. We help agents win the rest: valuations, branch and area searches, new developments and buyers moving from abroad, with listing pages that index cleanly and retire properly.
Who we work with
The searches behind a typical decision, stage by stage. The queries are examples, not search volumes.
Sellers and landlords start with value and timing; buyers and renters start with areas. Both are questions an agent can answer better than a portal.
Listing searches are where the portals are strongest. To compete at all, your own listings and filtered search pages need to be crawlable and current.
Vendors and landlords compare agents locally. Business Profiles, branch pages and reviews often decide who gets asked to value the property.
Before signing, people look at reviews, fees and recent sales or lets. Clear fee pages and up-to-date examples of your work help here.
For generic listing searches, Rightmove, Zoopla and OnTheMarket in the UK, and Zillow and Realtor.com in the US, usually take most of the first page in our audits. Agents win elsewhere: valuations, agent and branch searches, area questions and new developments. We put the effort where an agent can rank.
Sold and let listings pile up as thin pages, or get redirected en masse to the home page, which Google may treat as soft 404s. We set rules instead: redirect only to a genuine equivalent, otherwise return 404 or 410 (Google treats them the same), and keep sitemaps to live stock.
The listing text sent to the portals usually appears word for word on your own site, and the portal’s copy is often the one shown in search. A description written for your site, with local detail, floorplans and your own photos, gives your page a reason to rank.
Guides written by people who know the streets, covering transport, schools, housing stock and what things cost, answer the questions buyers ask first and can earn links from local press. Templated area pages with only the place name swapped risk being treated as doorway pages.
Every combination of area, price, bedrooms and sort order can create a crawlable URL, and in audits we often find thousands of them. We pick the combinations with real demand and enough stock, give them clean URLs and internal links, and keep the rest out of the index.
Multi-branch agencies need one Business Profile per branch under its real name, branch pages that say something specific about that office, and a review process that asks every client, not only the happy ones.
A planning summary, not legal advice. Rules change, so check the current guidance from your regulator before you publish.
UKUnited Kingdom
USUnited States
TRTürkiye
Developers and agents who sell to buyers in other countries need more than a translated brochure. Overseas buyers search in their own language, think in their own currency and want to understand a buying process they have never been through.
Rules for live, under offer, sold and let listings, plus which filtered search pages get indexed, so crawling goes to stock that is actually available.
Technical SEOBusiness Profiles with real names and categories, branch pages that say something specific, and a review process that asks every client.
Local SEOGuides to the neighbourhoods you really cover, and listing descriptions written for your site instead of copied from the portal feed.
Content Strategy & On-page SEOSeparate URLs per language with hreflang, copy checked by native speakers and a buying guide for non-residents.
International SEOCalls, forms and valuation requests tracked as GA4 key events and reported by branch and landing page.
SEO Strategy & ManagementReports lead with enquiries and revenue, then explain the rankings and traffic behind them.
In practice
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
Client work stays confidential. On a call, we share relevant examples and, with permission, introduce you to references.
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
Read the playbookInsights
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Learn moreContent that earns rankings, links and citations because it’s genuinely the best answer, written by people who know your field.
Learn moreFAQ
For generic listing searches, rarely, and it isn’t the best use of your budget. Agents can win the searches portals serve less well: valuations, agent and branch searches, area guides, new developments and specialist stock. That’s where we focus.
If the page still helps people, keep it live, mark it clearly as sold or let and link to similar homes. If not, redirect it only to a genuine equivalent, such as the development it belonged to, or return a 404 or 410, which Google treats the same, and drop it from your sitemap. Redirecting every old listing to the home page can be treated as a soft 404.
Where you can, yes. When the same text appears on several portals and on your site, search engines usually show one version, often a portal’s. A description with local detail, floorplans and your own photos gives your page a reason to rank.
Only combinations people actually search for and that have enough stock, such as “2 bed flats to rent in Clapham”. Sort orders, price sliders and multi-select filters should stay out of the index so crawling goes to live listings.
Yes. Our multi-location approach covers one Business Profile per branch, branch pages that say something different, and reporting that shows each branch’s calls and enquiries.
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