SEO Strategy & Management
Organic growth you can plan a business around.
Our flagship retainer. A senior strategist owns your organic channel end to end: diagnosing what holds you back, prioritising by commercial impact, shipping the work and proving the return. No vanity metrics and no black-box reports.
Sound familiar?
- 01Traffic has plateaued or dropped after a core update and nobody can say why.
- 02Competitors outrank you with weaker products and thinner pages.
- 03You publish content, but it doesn’t rank and doesn’t convert.
- 04Your current agency reports positions, not pipeline or revenue.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
Search opportunity model
Keyword and intent research, SERP-overlap topic clustering and a forecast of the traffic and revenue each cluster can realistically deliver.
Technical foundations
Crawlability, indexation, site architecture, Core Web Vitals and structured data, fixed in order of impact and verified in Search Console.
On-page optimisation
Titles, headings, internal links and content depth tuned page by page against the intent Google is actually rewarding.
Content programme
Briefs, expert writing and refreshes of existing pages, built around topical authority rather than keyword stuffing.
Authority building
Digital PR and earned links from relevant publications, never link farms, PBNs or paid link schemes.
Measurement & CRO
GA4 and Search Console set up properly, conversion tracking, and landing-page improvements so traffic turns into enquiries.
What you get
- Full SEO audit and 90-day prioritised roadmap
- Keyword-to-page map covering every target topic
- Monthly implementation sprints with a shared work log
- Live Looker Studio dashboard plus a monthly strategy call
- Quarterly strategy review and forecast update
How we measure success
- Organic revenue & leads
- Non-brand clicks
- Visibility by topic cluster
- Pages in the top 3 / top 10
- Conversion rate from organic
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
FAQ
Frequently asked questions
How long does SEO take to show results?
Technical fixes and quick wins usually show within 6–12 weeks. Compounding growth from content and authority typically becomes clear between months 4 and 9, depending on competition and your starting point.
Do you guarantee first-page rankings?
No, and you should be wary of anyone who does. Nobody controls Google’s algorithm. We commit to a transparent plan, agreed KPIs and honest reporting on progress against them.
Is there a minimum contract?
Retainers start with a six-month term because SEO compounds over time. After that, engagements move to a rolling monthly agreement.
Who owns the accounts and the work?
You do. Search Console, analytics, content and every deliverable belong to you, and we work inside your accounts.
Free tools for this
Insights
From the blog
Technical SEO
The technical SEO checklist we use on every audit
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Measuring SEO in GA4 and Search Console without fooling yourself
What Search Console and GA4 each measure, why their numbers never match, how to set both up properly, and what a useful monthly SEO report should contain.
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SEO in 2025: where we’re focusing, and what we’re leaving out
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Technical SEO
Engineering-grade audits and fixes for crawlability, indexation, Core Web Vitals and site migrations. The foundation everything else is built on.
Learn moreContent Strategy & On-page SEO
Content that earns rankings, links and citations because it’s genuinely the best answer, written by people who know your field.
Learn moreDigital PR & Link Building
Earn coverage and links from publications your customers actually read. Authority that moves rankings and survives every update.
Learn moreGet a free SEO audit
See what’s holding your search growth back.
Send us your URL. Within 48 hours a senior strategist will send you a personalised audit with your biggest opportunities, completely free.
- No obligation, no sales pitch
- Reviewed by a human expert
- Google, Bing & AI search