Hospitality & travel
Guests compare you on Booking.com, Expedia and Google’s hotel results before they reach your site. We make your own site the easiest place to check dates and book, with a complete Business Profile, pages in your guests’ languages and prices that show the full cost.
Who we work with
The searches behind a typical decision, stage by stage. The queries are examples, not search volumes.
Trips start with a place, a season or an occasion. Destination guides, events and itineraries earn early visits and links, long before dates are fixed.
Then guests choose an area and a type of stay. Maps, listings and Google’s hotel results often fill the page, so your Business Profile and rates need to be there.
Guests compare prices across OTAs and metasearch, read reviews on Google and Tripadvisor, and look closely at photos and location.
Some guests look for the official site before they pay. A fast booking engine, a clear total price and a reason to book direct decide whether that booking is yours or an OTA’s.
Booking.com, Expedia and Google’s hotel results often sit above hotel sites for broad searches. We focus where direct booking is realistic: your brand, your area and niche searches, plus Google’s free booking links, which can show your own rate beside the OTAs at no cost.
Demand rises and falls with seasons and events, and many guests book weeks or months ahead. Seasonal pages need to be live and indexed before the booking window opens, not when the season starts.
International guests search in their own language and expect their currency, terms and payment options. Real language versions with reciprocal hreflang beat machine translation and redirects by IP.
A complete Business Profile with amenities, photos and sustainability details, LocalBusiness markup using the Hotel type that matches the page, and the same details on every OTA. Google sets the hotel class shown in its results itself.
In audits we often find the booking engine on a separate domain, slow on mobile and missing from analytics. We measure it like any key page, with Core Web Vitals and funnel tracking, so direct bookings are credited to search.
Guests read Google and Tripadvisor before they book. Ask every guest in the same way and reply to the critical reviews. Google’s policies forbid incentivised or selectively requested reviews, and UK and US law now ban fake reviews and hiding negative ones.
A planning summary, not legal advice. Rules change, so check the current guidance from your regulator before you publish.
UKUnited Kingdom
USUnited States
TRTürkiye
Business Profile categories, amenities, photos and sustainability details; free booking links switched on through Hotel Center or your booking engine; the same details on every OTA.
Local SEOA fast, mobile-first site and a clean handover to the booking engine, with the total price shown the way each market requires and tracking that survives the jump between domains.
SEO-led Web Design & DevelopmentRoom, area, event and offer pages published and indexed before each season’s booking window opens, written for the searches guests actually make.
Content Strategy & On-page SEOLanguage and country versions for your main source markets, with reciprocal hreflang, local currency and terms, and no redirects by IP.
International SEOHotel markup that matches each page, Core Web Vitals fixed at template level, and direct bookings and revenue tracked through the booking engine, reported monthly against OTA share.
Technical SEOReports lead with enquiries and revenue, then explain the rankings and traffic behind them.
In practice
For Turkish manufacturers and retailers selling abroad: an international structure, real localisation and UK authority, without hurting the Turkish site.
Client work stays confidential. On a call, we share relevant examples and, with permission, introduce you to references.
For Turkish manufacturers and retailers selling abroad: an international structure, real localisation and UK authority, without hurting the Turkish site.
Read the playbookInsights
Local SEO
How Google ranks local results, and the Business Profile checks we run for every local client: categories, service areas, reviews, citations and reporting.
Read articleInternational SEO
The hreflang errors that show the wrong page in the wrong country, from missing return links and invalid codes to clashing canonicals, and how to audit them.
Read articleTechnical SEO
Which structured data types still earn rich results in 2025, what Google has restricted or retired, and how to generate, validate and monitor your JSON-LD.
Read articleWin the map pack and “near me” searches in every city you serve, from a single London clinic to 200 US locations.
Learn moreExpand across the UK, US and Türkiye without cannibalising yourself: hreflang, site structure and real localisation.
Learn moreContent that earns rankings, links and citations because it’s genuinely the best answer, written by people who know your field.
Learn moreBeautiful, lightning-fast websites with SEO built into the architecture, not bolted on after launch.
Learn moreFAQ
Not for every search, and we won’t pretend otherwise. Your brand name, your area and niche searches are where a strong hotel site can win, and free booking links put your own rate next to the OTAs on Google.
Not on its own. Markup using the Hotel type helps Google understand your details, but the rates in Google’s hotel results come through Hotel Center, usually via your booking engine or channel manager. We handle the markup and help you get that connection working with your provider.
Not in itself, but it needs care: cross-domain tracking so bookings are credited to search, a fast mobile experience and the same total price guests saw on your site. We review it in the audit.
In the UK, mandatory fees belong in the headline price; in the US, hotels must show a total that includes mandatory fees more prominently than other pricing. Clear totals also make it easier for guests to compare you fairly with the OTAs.
Yes. We build a language version for each market with hreflang, local currency and UK-ready price display, and keep the Turkish site growing alongside it. Our playbook for Turkish brands entering the UK sets out the approach.
Business Profile and booking engine fixes can show within weeks. Seasonal content needs to be live months before the season it targets. We agree the measures with you and report against them, without promising numbers.
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