Digital PR & Link Building
Authority is earned, not bought.
Links remain one of the strongest ranking signals, and one of the most abused. We earn editorial links through stories journalists want to cover, expert commentary and assets people want to reference. That builds brand mentions too, which also feed AI search.
Sound familiar?
- 01Competitors have far stronger backlink profiles.
- 02Past link buying has left a toxic profile, or a manual action.
- 03Great content gets published, but nobody links to it.
- 04Your brand is rarely mentioned by industry publications.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
Data-led PR campaigns
Original research, surveys and data stories pitched to national, trade and regional media in each market.
Expert commentary
Reactive PR that positions your team as go-to sources for journalists, through HARO-style platforms and direct relationships.
Linkable assets
Tools, calculators, guides and statistics pages designed to attract links over time.
Unlinked mentions & broken links
Turn existing brand mentions into links and reclaim value from broken or redirected backlinks.
Backlink audit
A risk assessment of your current profile. Disavow only where genuinely needed, with manual action recovery if required.
Competitor link gap
Find where competitors earn links and build a realistic plan to close the gap.
What you get
- Backlink profile audit
- Quarterly PR campaign plan
- Media lists per market
- Live link and coverage reports
- Brand mention tracking
How we measure success
- Referring domains from relevant sites
- Authority of linking publications
- Brand mentions
- Rankings for target pages
- Referral traffic
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
In practice
Taking a Turkish brand into UK search
For Turkish manufacturers and retailers selling abroad: an international structure, real localisation and UK authority, without hurting the Turkish site.
All playbooksTaking a Turkish brand into UK search
For Turkish manufacturers and retailers selling abroad: an international structure, real localisation and UK authority, without hurting the Turkish site.
Read the playbookFAQ
Frequently asked questions
Do you sell links or guest posts?
No. Paid links violate Google’s spam policies and put your site at risk. Every link we build is earned editorially.
How many links will we get each month?
We focus on quality and relevance, not quotas. One link from a respected industry publication is worth more than dozens from irrelevant sites.
Can you get coverage in Turkish media?
Yes. We run campaigns in English and Turkish and maintain media relationships in all three of our markets.
Sectors we bring this to
Insights
From the blog
Digital PR
Data-led digital PR: stories journalists actually link to
How to turn your own data, surveys and public statistics into stories journalists cite and link to, from finding the angle to outreach and reclaiming mentions.
Read articleAI Search
How to get your brand cited in AI Overviews, ChatGPT and Perplexity
What generative engine optimisation (GEO) really involves: AI crawler access, citable content, entity consistency and off-site mentions, and how to measure it.
Read articleContent
E-E-A-T for service businesses: showing you’re the real thing
What E-E-A-T is and isn’t, and the evidence on and off your site that shows an accountancy firm, law firm, clinic, agency or trade is the real thing.
Read articleRelated services
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A complete, ongoing SEO programme that turns organic search into a predictable revenue channel. Strategy, execution and reporting under one roof.
Learn moreContent Strategy & On-page SEO
Content that earns rankings, links and citations because it’s genuinely the best answer, written by people who know your field.
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Get your brand cited in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Copilot, where more and more buying journeys begin.
Learn moreGet a free SEO audit
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