Local SEO
Be the first name people see when they search nearby.
Local search is won on three fronts: relevance, distance and prominence. We optimise your Google Business Profile, build consistent citations, grow genuine reviews and create location pages that rank, for one site or hundreds.
Sound familiar?
- 01Competitors appear in the map pack and you don’t, even nearby.
- 02Your business details are inconsistent across directories.
- 03You have many locations but only the head office ranks.
- 04Reviews are few, old or unanswered.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
Google Business Profile
Categories, services, products, attributes, photos and posts optimised and managed, with suspension risk kept in check.
Citations & NAP
Consistent name, address and phone across the directories that matter in each market: Yell and Thomson Local in the UK, Yelp and BBB in the US, and Yandex Business in Türkiye.
Review strategy
Compliant review generation, response templates and sentiment monitoring across Google, Trustpilot and industry platforms.
Location pages
Scalable, genuinely useful city and branch pages with LocalBusiness schema, without doorway-page risk.
Geo-grid tracking
Rank tracking across a grid of points in each area, so you see exactly where you appear on the map and where you don’t.
Apple Maps & Bing Places
Coverage beyond Google: Apple Business Connect and Bing Places, both key for iPhone and Copilot users.
What you get
- Local visibility audit and competitor benchmark
- Optimised Business Profiles for every location
- Citation build and clean-up report
- Review generation playbook
- Monthly geo-grid ranking reports
How we measure success
- Map pack visibility
- Calls, direction requests and website clicks
- Review count & rating
- Location page traffic
- Local conversions
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
In practice
Winning the map pack across every location
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
All playbooksWinning the map pack across every location
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
Read the playbookFAQ
Frequently asked questions
Can you help if our Business Profile was suspended?
Yes. We diagnose the cause, correct the guideline issue and handle reinstatement requests, then put safeguards in place to prevent repeat suspensions.
Do we need a page for every location?
For multi-location businesses, yes. Each location page should be unique and genuinely useful, with local details, staff, reviews and directions, not a template with the city name swapped.
Do you buy reviews?
Never. Fake reviews break Google’s policies and UK and US consumer law. We build compliant systems that make it easy for real customers to leave feedback.
Sectors we bring this to
Free tools for this
Insights
From the blog
Local SEO
The Google Business Profile checklist we use for local clients
How Google ranks local results, and the Business Profile checks we run for every local client: categories, service areas, reviews, citations and reporting.
Read articleLocal SEO
Location pages for multi-location brands: useful, not doorways
How multi-location brands can build location pages that help customers and rank, without straying into doorway pages: content, structure, schema and upkeep.
Read articleContent
E-E-A-T for service businesses: showing you’re the real thing
What E-E-A-T is and isn’t, and the evidence on and off your site that shows an accountancy firm, law firm, clinic, agency or trade is the real thing.
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