E-commerce SEO
Turn organic search into your most profitable sales channel.
Online stores have SEO problems other sites don’t: filters that create endless URLs, thin category pages, duplicate product descriptions and seasonal stock. We fix the architecture, then scale the pages that drive revenue.
Sound familiar?
- 01Most of your revenue depends on paid ads and margins are shrinking.
- 02Category pages rank on page two behind marketplaces.
- 03Out-of-stock and discontinued products leak traffic and links.
- 04Product feeds are rejected or underperforming in Merchant Center.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
Faceted navigation
A clear rule set for which filter combinations get indexed, canonicalised or blocked. Capture long-tail demand without index bloat.
Category optimisation
Category pages built to rank: intent-matched copy, internal linking, FAQs and sub-category structure.
Product page SEO
Unique descriptions at scale, Product and Offer schema, reviews markup and image optimisation.
Merchant Center & free listings
Feed optimisation for Google Shopping free listings and the Shopping tab, with errors and disapprovals resolved.
Stock & lifecycle rules
Policies for out-of-stock, discontinued and seasonal products that keep rankings and link equity intact.
Platform expertise
Hands-on with Shopify, WooCommerce, Magento, BigCommerce, Shopware and Türkiye’s ikas, Ticimax and IdeaSoft.
What you get
- E-commerce technical audit
- Facet indexation rule set
- Category content templates and briefs
- Merchant Center feed audit
- Monthly revenue-focused reporting
How we measure success
- Organic revenue
- Category page rankings
- Free listing clicks
- Indexed product coverage
- Organic share of total revenue
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
In practice
Reducing ad dependency with organic revenue
For online stores where paid channels carry most of the revenue: fix the catalogue architecture, then scale the pages that sell.
All playbooksReducing ad dependency with organic revenue
For online stores where paid channels carry most of the revenue: fix the catalogue architecture, then scale the pages that sell.
Read the playbookFAQ
Frequently asked questions
Can SEO really compete with Amazon and marketplaces?
Yes, for many queries. Google rewards specialist retailers with strong category pages, expert content and good user experience, especially for mid and long-tail searches.
Do you write product descriptions?
We create templates and style guides, write priority products ourselves and set up scalable processes, including carefully edited AI-assisted workflows for large catalogues.
Which e-commerce platform is best for SEO?
Any major platform can rank well when it’s configured properly. We’ll tell you honestly where your platform’s limits are and how to work around them.
Insights
From the blog
E-commerce SEO
Faceted navigation: which filter pages deserve to be indexed
Filters can turn one category into thousands of URLs. How to decide which facet pages earn a place in the index, and how to keep the rest out of the crawl.
Read articleE-commerce SEO
Core Web Vitals for e-commerce: fix templates, not pages
Why online stores should measure and fix Core Web Vitals by template: product images and LCP, filters and INP, layout shifts, and how to prioritise the work.
Read articleTechnical SEO
Structured data in 2025: what still earns rich results
Which structured data types still earn rich results in 2025, what Google has restricted or retired, and how to generate, validate and monitor your JSON-LD.
Read articleRelated services
Technical SEO
Engineering-grade audits and fixes for crawlability, indexation, Core Web Vitals and site migrations. The foundation everything else is built on.
Learn moreContent Strategy & On-page SEO
Content that earns rankings, links and citations because it’s genuinely the best answer, written by people who know your field.
Learn moreInternational SEO
Expand across the UK, US and Türkiye without cannibalising yourself: hreflang, site structure and real localisation.
Learn moreGet a free SEO audit
See what’s holding your search growth back.
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- Google, Bing & AI search