E-commerce & DTC · United States
Reducing ad dependency with organic revenue
For online stores where paid channels carry most of the revenue: fix the catalogue architecture, then scale the pages that sell.
Is this you?
- 01Filters create thousands of crawlable URLs
- 02Category pages sit on page two behind marketplaces
- 03Out-of-stock products leak traffic
- 04Merchant Center feeds are rejected or thin
Process
How we approach it
- 01
Control the crawl
Index, canonicalise or block every filter combination by rule, so crawl budget lands on pages that sell.
- 02
Make categories rank
Intent-matched copy, sub-category structure, FAQs and internal links on the 50–100 categories that matter most.
- 03
Win the Shopping surfaces
Product schema and a clean Merchant Center feed for free listings and the Shopping tab.
- 04
Own the research phase
Buying guides and comparisons that capture shoppers before they decide where to buy.
What you get
- E-commerce technical audit
- Facet indexation rule set
- Category templates and copy
- Merchant Center feed fixes
- Revenue-focused monthly report
What we measure
- Organic revenue
- Organic share of total revenue
- Category page clicks
- Indexed product coverage
What progress usually looks like
SEO compounds. The first weeks build foundations that don’t show in traffic yet; momentum follows as fixes are indexed and content earns authority. Your plan includes a forecast based on your own data.
Services involved
E-commerce SEO
Grow non-paid revenue across category pages, product pages and Google Shopping, on Shopify, WooCommerce, Magento or custom stacks.
Learn moreTechnical SEO
Engineering-grade audits and fixes for crawlability, indexation, Core Web Vitals and site migrations. The foundation everything else is built on.
Learn moreContent Strategy & On-page SEO
Content that earns rankings, links and citations because it’s genuinely the best answer, written by people who know your field.
Learn moreInsights
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