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E-commerce SEO guides

SEO for online shops: faceted navigation, product and category templates, structured data and Core Web Vitals at scale.

2026

1 article

E-commerce SEO

14 July 2026·7 min read

Core Web Vitals for e-commerce: fix templates, not pages

Why online stores should measure and fix Core Web Vitals by template: product images and LCP, filters and INP, layout shifts, and how to prioritise the work.

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2025

1 article

E-commerce SEO

13 May 2025·6 min read

Faceted navigation: which filter pages deserve to be indexed

Filters can turn one category into thousands of URLs. How to decide which facet pages earn a place in the index, and how to keep the rest out of the crawl.

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