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AI Search guides

How AI Overviews, AI Mode, ChatGPT search, Perplexity and Copilot find and cite sources, and what that changes for your traffic and reporting.

2026

2 articles

AI Search

29 September 2026·5 min read

How to get your brand cited in AI Overviews, ChatGPT and Perplexity

What generative engine optimisation (GEO) really involves: AI crawler access, citable content, entity consistency and off-site mentions, and how to measure it.

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AI Search

12 May 2026·6 min read

AI Mode and the future of the click: what still earns a visit

What Google’s AI Mode is, how it differs from AI Overviews, which searches still earn clicks, and how to measure success when fewer searches reach your site.

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2025

1 article

AI Search

14 October 2025·7 min read

Bing, Copilot and IndexNow: the search engine most SEO plans forget

Why Bing matters beyond its own results: how Copilot draws on Bing’s index, how to set up Bing Webmaster Tools and IndexNow, and how to measure the results.

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