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Technical SEO guides

How search engines crawl, render and index your site, and how to fix what gets in the way: Core Web Vitals, JavaScript, structured data and log files.

2026

3 articles

Technical SEO

8 September 2026·5 min read

The technical SEO checklist we use on every audit

A practical, prioritised technical SEO checklist covering crawling, indexing, Core Web Vitals, structured data and migrations, straight from our audit process.

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Technical SEO

9 June 2026·7 min read

Log-file analysis: where your crawl budget really goes

How to collect, verify and analyse server logs to see where Googlebot spends its crawl, which URLs waste it, and the fixes that move it to pages that matter.

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Technical SEO

10 February 2026·6 min read

JavaScript SEO: what Googlebot actually sees

How Google crawls, queues and renders JavaScript pages, what commonly breaks, which rendering strategy to choose, and how to test what Googlebot really sees.

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2025

2 articles

Technical SEO

9 September 2025·6 min read

Structured data in 2025: what still earns rich results

Which structured data types still earn rich results in 2025, what Google has restricted or retired, and how to generate, validate and monitor your JSON-LD.

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Technical SEO

11 February 2025·7 min read

INP in practice: finding and fixing slow interactions

How to find the clicks, taps and key presses that fail INP in your field data, what usually causes them, and the fixes that make pages respond quickly.

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