Content Strategy & On-page SEO
Be the most useful answer, then make sure Google knows it.
Google’s systems reward content that shows real experience and expertise. We map the topics your buyers search for, plan clusters that build authority, and produce content with subject experts, then optimise every page to match intent.
Sound familiar?
- 01Your blog gets traffic, but none of it turns into leads.
- 02Several pages compete for the same keyword and none of them win.
- 03Content was written for algorithms, not people, and it shows.
- 04Older articles are slowly losing rankings to fresher competitors.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
Topic cluster architecture
Pillar and cluster plans built from real SERP overlap, with an internal-link matrix that concentrates authority.
Content briefs
Detailed briefs covering intent, structure, entities, questions, sources and word-count guidance for every page.
Expert writing
Native English and Turkish writers paired with subject-matter experts, with editorial review and fact-checking.
Content refresh & pruning
Decide what to update, merge, redirect or remove based on traffic, links and business value.
E-E-A-T signals
Author profiles, expert review, sourcing, first-hand evidence and trust pages that show who is behind the content.
Conversion copy
Service and landing pages that rank and persuade, with clear value propositions, proof and calls to action.
What you get
- Content strategy and topic cluster map
- Editorial calendar
- SEO briefs for every planned page
- Expert-written articles and landing pages
- Quarterly content performance review
How we measure success
- Rankings by cluster
- Organic leads from content
- Assisted conversions
- Featured snippet & AI citation wins
- Engagement and scroll depth
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
In practice
Winning the map pack across every location
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
All playbooksWinning the map pack across every location
For clinics, practices and service businesses with several sites: a location-by-location plan that turns “near me” searches into bookings.
Read the playbookFAQ
Frequently asked questions
Do you use AI to write content?
We use AI for research and drafting support where it helps, but every piece is shaped, written and fact-checked by humans with real expertise. Mass-produced AI content is a ranking risk, not a strategy.
Can you write in Turkish and English?
Yes. We work with native writers in British English, American English and Turkish, and we localise content rather than simply translating it.
How many articles do we need per month?
Fewer than you think. Two excellent, well-targeted pieces usually beat ten generic ones. We plan volume around your competition and goals.
Sectors we bring this to
Free tools for this
Insights
From the blog
Content
Topic clusters without keyword cannibalisation: one page per intent
How to plan a topic cluster around search intent, test intent with SERP overlap, and find and fix keyword cannibalisation using Search Console.
Read articleContent
Content refreshes: when to update, merge or delete
How to build a content inventory from Search Console, analytics and backlinks, then decide page by page whether to update, merge, delete or leave it alone.
Read articleContent
Title tags and meta descriptions that earn the click
Why Google rewrites titles, a simple pattern for writing better ones, how to handle meta descriptions and templates, and how to test changes in Search Console.
Read articleRelated services
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Earn coverage and links from publications your customers actually read. Authority that moves rankings and survives every update.
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