Insights

Insights from the front line of search.

What we’re learning from audits, migrations and campaigns across the UK, US and Türkiye, written for marketers and founders who want to understand what actually moves the needle.

2026

12 articles

Content

27 October 2026·6 min read

Title tags in 2026: we measured where Google cuts them

We measured Google’s results pages in October 2026: the fonts, where long titles and snippets are cut on desktop and mobile, and what that means for writing them.

International SEO

14 October 2026·6 min read

UK vs US SEO: what changes when you sell on both sides of the Atlantic

Spelling, search behaviour, local SEO, Bing share, regulation and site structure: a practical guide to running SEO for the UK and US markets at the same time.

AI Search

29 September 2026·5 min read

How to get your brand cited in AI Overviews, ChatGPT and Perplexity

What generative engine optimisation (GEO) really involves: AI crawler access, citable content, entity consistency and off-site mentions, and how to measure it.

Technical SEO

8 September 2026·5 min read

The technical SEO checklist we use on every audit

A practical, prioritised technical SEO checklist covering crawling, indexing, Core Web Vitals, structured data and migrations, straight from our audit process.

Content

11 August 2026·6 min read

Content refreshes: when to update, merge or delete

How to build a content inventory from Search Console, analytics and backlinks, then decide page by page whether to update, merge, delete or leave it alone.

E-commerce SEO

14 July 2026·7 min read

Core Web Vitals for e-commerce: fix templates, not pages

Why online stores should measure and fix Core Web Vitals by template: product images and LCP, filters and INP, layout shifts, and how to prioritise the work.

Technical SEO

9 June 2026·7 min read

Log-file analysis: where your crawl budget really goes

How to collect, verify and analyse server logs to see where Googlebot spends its crawl, which URLs waste it, and the fixes that move it to pages that matter.

AI Search

12 May 2026·6 min read

AI Mode and the future of the click: what still earns a visit

What Google’s AI Mode is, how it differs from AI Overviews, which searches still earn clicks, and how to measure success when fewer searches reach your site.

International SEO

14 April 2026·6 min read

Entering the Turkish market: an SEO guide for UK and US brands

How UK and US brands can win Turkish search: keyword research in Turkish, the right site structure, lira pricing and taksit, KVKK, marketplaces and local PR.

Local SEO

10 March 2026·6 min read

Location pages for multi-location brands: useful, not doorways

How multi-location brands can build location pages that help customers and rank, without straying into doorway pages: content, structure, schema and upkeep.

Technical SEO

10 February 2026·6 min read

JavaScript SEO: what Googlebot actually sees

How Google crawls, queues and renders JavaScript pages, what commonly breaks, which rendering strategy to choose, and how to test what Googlebot really sees.

Content

13 January 2026·6 min read

E-E-A-T for service businesses: showing you’re the real thing

What E-E-A-T is and isn’t, and the evidence on and off your site that shows an accountancy firm, law firm, clinic, agency or trade is the real thing.

2025

12 articles

Measurement

9 December 2025·7 min read

Measuring SEO in GA4 and Search Console without fooling yourself

What Search Console and GA4 each measure, why their numbers never match, how to set both up properly, and what a useful monthly SEO report should contain.

International SEO

11 November 2025·6 min read

Seven hreflang mistakes we find on international sites

The hreflang errors that show the wrong page in the wrong country, from missing return links and invalid codes to clashing canonicals, and how to audit them.

AI Search

14 October 2025·7 min read

Bing, Copilot and IndexNow: the search engine most SEO plans forget

Why Bing matters beyond its own results: how Copilot draws on Bing’s index, how to set up Bing Webmaster Tools and IndexNow, and how to measure the results.

Technical SEO

9 September 2025·6 min read

Structured data in 2025: what still earns rich results

Which structured data types still earn rich results in 2025, what Google has restricted or retired, and how to generate, validate and monitor your JSON-LD.

Content

12 August 2025·6 min read

Title tags and meta descriptions that earn the click

Why Google rewrites titles, a simple pattern for writing better ones, how to handle meta descriptions and templates, and how to test changes in Search Console.

Digital PR

8 July 2025·6 min read

Data-led digital PR: stories journalists actually link to

How to turn your own data, surveys and public statistics into stories journalists cite and link to, from finding the angle to outreach and reclaiming mentions.

Content

10 June 2025·6 min read

Topic clusters without keyword cannibalisation: one page per intent

How to plan a topic cluster around search intent, test intent with SERP overlap, and find and fix keyword cannibalisation using Search Console.

E-commerce SEO

13 May 2025·6 min read

Faceted navigation: which filter pages deserve to be indexed

Filters can turn one category into thousands of URLs. How to decide which facet pages earn a place in the index, and how to keep the rest out of the crawl.

Web Design

9 April 2025·7 min read

Redesigning or migrating your website without losing traffic

How to redesign, re-platform or change domain without losing organic traffic: the URL inventory, one-to-one redirects, parity checks, launch day and monitoring.

Local SEO

12 March 2025·6 min read

The Google Business Profile checklist we use for local clients

How Google ranks local results, and the Business Profile checks we run for every local client: categories, service areas, reviews, citations and reporting.

Technical SEO

11 February 2025·7 min read

INP in practice: finding and fixing slow interactions

How to find the clicks, taps and key presses that fail INP in your field data, what usually causes them, and the fixes that make pages respond quickly.

Strategy

14 January 2025·6 min read

SEO in 2025: where we’re focusing, and what we’re leaving out

Our SEO priorities for 2025, from Core Web Vitals and first-hand content to citable answers for AI search, plus what we’re doing less of and why.

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