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Measurement guides

Measuring SEO honestly with Search Console, GA4 and BigQuery: what each tool sees, why the numbers differ and what to report.

2025

1 article

Measurement

9 December 2025·7 min read

Measuring SEO in GA4 and Search Console without fooling yourself

What Search Console and GA4 each measure, why their numbers never match, how to set both up properly, and what a useful monthly SEO report should contain.

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