Technical SEO
If search engines can’t crawl it, nothing else matters.
We audit your site the way Googlebot and Bingbot experience it, then work directly with your developers to fix what matters. Every recommendation comes with evidence, a priority score and an implementation spec your team can ship.
Sound familiar?
- 01Important pages are “Crawled – currently not indexed” in Search Console.
- 02Your site is slow on mobile and fails Core Web Vitals.
- 03A redesign or platform migration is coming and you can’t afford to lose traffic.
- 04Faceted navigation and parameters have created thousands of duplicate URLs.
What’s included
Every engagement is tailored, but these are the building blocks we work with.
Crawl & index control
Robots directives, canonicals, XML sitemaps, pagination and parameter handling so crawl budget goes to pages that earn money.
Core Web Vitals
LCP, INP and CLS diagnosed from field data (CrUX) and fixed at the source: images, fonts, scripts, rendering and server response.
JavaScript SEO
Rendering audits for React, Next.js, Vue and headless builds; SSR/SSG recommendations so content is visible to every crawler.
Log-file analysis
Real bot behaviour from your server logs: what gets crawled, how often, and where crawl budget is being wasted.
Site migrations
Redirect mapping, pre-launch QA, launch-day monitoring and post-migration recovery for redesigns, re-platforms and domain moves.
Structured data
Schema.org markup for organisations, products, articles, local businesses and more, validated and monitored for rich results.
What you get
- 100+ point technical audit with impact and effort scoring
- Developer-ready tickets (Jira, Linear or GitHub)
- Core Web Vitals action plan with before/after field data
- Migration redirect map and launch checklist
- Monthly crawl monitoring and regression alerts
How we measure success
- Indexed vs. submitted pages
- Core Web Vitals pass rate
- Crawl efficiency
- Rich result coverage
- Organic traffic retained post-migration
Tools we use
Process
How the engagement runs
- 01
Week 1–2
Discover
We learn your business, margins, customers and competitors, and get access to your data. Goals are translated into measurable search KPIs.
- 02
Week 2–4
Audit
A forensic review of technical health, content, authority and competitors. Every finding is scored by impact and effort.
- 03
Week 4–5
Strategy
A focused 90-day roadmap: which pages to fix, build and promote, in what order, and what that should be worth.
- 04
Month 2 onwards
Execute
Monthly sprints across technical fixes, content and authority, shipped by our team or alongside yours, with a shared work log.
- 05
Ongoing
Measure & evolve
Live dashboards, monthly reviews and a quarterly strategy reset. We double down on what works and cut what doesn’t.
In practice
Reducing ad dependency with organic revenue
For online stores where paid channels carry most of the revenue: fix the catalogue architecture, then scale the pages that sell.
All playbooksReducing ad dependency with organic revenue
For online stores where paid channels carry most of the revenue: fix the catalogue architecture, then scale the pages that sell.
Read the playbookFAQ
Frequently asked questions
Do you implement fixes or just recommend them?
Both. We can hand over detailed tickets to your developers, or our own engineers can implement changes directly on most platforms and frameworks.
How early should we involve you in a migration?
Ideally 8–12 weeks before launch. That leaves time to map redirects, test staging and catch problems before they cost you traffic.
Which platforms do you work with?
WordPress, Shopify, WooCommerce, Webflow, Magento, headless CMSs and custom builds in Next.js, Nuxt, Astro and more.
Insights
From the blog
Technical SEO
The technical SEO checklist we use on every audit
A practical, prioritised technical SEO checklist covering crawling, indexing, Core Web Vitals, structured data and migrations, straight from our audit process.
Read articleTechnical SEO
JavaScript SEO: what Googlebot actually sees
How Google crawls, queues and renders JavaScript pages, what commonly breaks, which rendering strategy to choose, and how to test what Googlebot really sees.
Read articleTechnical SEO
Log-file analysis: where your crawl budget really goes
How to collect, verify and analyse server logs to see where Googlebot spends its crawl, which URLs waste it, and the fixes that move it to pages that matter.
Read articleRelated services
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