B2B SaaS · United Kingdom
Re-platforming without losing a ranking
For software companies leaving a slow CMS: a migration plan that protects pipeline, then a content and AI-search programme that grows it.
Is this you?
- 01A redesign or CMS move is planned this year
- 02Demo requests depend on a handful of pages
- 03The current site fails Core Web Vitals
- 04Competitors appear in AI answers and you don’t
Process
How we approach it
- 01
Inventory everything
Every URL from crawls, analytics, Search Console and backlinks, so nothing valuable is left behind.
- 02
Map and test before launch
One-to-one redirects, content parity checks per template and weekly staging crawls.
- 03
Watch launch day closely
Status codes, logs and indexing monitored hour by hour, with fixes shipped the same day.
- 04
Grow on the new stack
Comparison and integration pages structured for AI citations, plus Organization and SoftwareApplication schema.
What you get
- Full URL inventory
- Redirect map and launch checklist
- Launch-day monitoring
- Comparison content cluster
- AI visibility baseline and report
What we measure
- Organic traffic retained at launch
- Demo requests from organic
- Core Web Vitals pass rate
- AI citations for target queries
What progress usually looks like
SEO compounds. The first weeks build foundations that don’t show in traffic yet; momentum follows as fixes are indexed and content earns authority. Your plan includes a forecast based on your own data.
Services involved
Technical SEO
Engineering-grade audits and fixes for crawlability, indexation, Core Web Vitals and site migrations. The foundation everything else is built on.
Learn moreSEO-led Web Design & Development
Beautiful, lightning-fast websites with SEO built into the architecture, not bolted on after launch.
Learn moreAI Search Optimisation (GEO)
Get your brand cited in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Copilot, where more and more buying journeys begin.
Learn moreRelated sectors
Insights
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